TV Measurement

How Does TV Affect Digital Conversions?

TV has historically been a blind spot for advertisers. However, with a combination of data partners that capture TV audiences and Barometric’s cross environment device graph, advertisers and agencies can now see how television commercials impact digital conversions or offline KPIs.

arrow lift
Lift Studies: How are advertisers’ TV exposures impacting digital conversions? Barometric provides the report that shows correlation for optimal planning, buying and optimizing of
your media.
Tune-in: Is your conversion or KPI a tune-in event? If so, Barometric has this covered as well and can attribute digital exposures to tuned-in, events such as watching a particular TV show or network.
charts and graphs
Deep Insights: Because Barometric has the most comprehensive device-level graph in existence, we can build an insights report that goes more in depth than any other TV attribution service out there.