It is estimated that 35% of 1Q 2017 U.S. desktop ad impressions were fraudulent. It is clear that ad fraud, or invalid traffic (IVT), is growing and has been driven by the proliferation of bots, click farms, and various other means, which have been facilitated by highly automated ad systems.
Barometric has built a best-in-class IVT filtering engine. Non-human traffic, bot traffic and duplicates don’t stand a chance as Barometric, by default, does not count impressions or clicks that fail our IVT filters.
Any action being tracked within Barometric’s ecosystem is run automatically through our filters that look for non-human behavior. If it walks like a bot or talks like a bot (and even if it doesn’t), we’ll find it.
Barometric does not use any IVT-filtered traffic inside our attribution engine. You think that bots shouldn’t get credit for conversions, and we agree. Competing services believe that if an impression converts, it is automatically safe. This cannot be further from the truth.
The vast amounts of data Barometric processes has allowed us to build "best-in-class" invalid traffic filters that protect our clients from bots, spiders and other non-human behavior online. Our IVT filters are constantly being updated, so you can bet that the latest IVT filtering methods are being used on your media.