Invalid Traffic Measurement

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Barometric's core business tracks paid media and attributes it to conversions within many environments. With this knowledge, we have become an industry leader in detecting fraudulent web activity. Invalid traffic (IVT) comes in all shapes and sizes. We break down traffic by type, including good and bad bots, datacenter traffic and non-human behavior.

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Clean Score. This is a Barometric proprietary score that allows us to rank websites based on how much of their traffic is invalid.
Historical IVT Readouts. We plot out the percentages of IVT traffic by month and by day. These historical reports allow Barometric to provide trend analysis to anticipate what the future will hold.
Private Reporting. We give you the ability to toggle your IVT report between public and private. A private report would be visible only to you, while a public report is visible to everyone, including search engines. View recent public
reports here.