Device Graph

Consumer Unification

Barometric's Device Graph is a comprehensive ID graph that unifies all online and offline consumer IDs. This allows for a more complete and accurate measurement of reach, optimal frequency and performance across all channels.

600 million unique devices are mapped to over 90 million households, creating the most complete, mobile-first device graph in the market.
IP fraud detection and removal allows for more accurate measure of data.
We integrate data into CRMs and DMPs for unified audience building and offline purchase measurements.