Cross Device Measurement

A Single Pixel Measurement Solution

Barometric is a powerful one-pixel solution offering advertisers actionable, unified, cross-environment insights and analysis in the form of easily-understood reporting. Powered by the most advanced cross-environment measurement platform in media today, we attribute exposures from any environment to both online and offline conversions. Barometric is the only technology platform capable of collecting data points across all environments — such as web, app, rich media, video, direct mail, TV, social and more — and matching these multiple IDs to a single user, resulting in superior attribution.

Utilizing a proprietary ID bridging technology, Barometric tracks digital media engagements and conversions across all environments - mobile, desktop, email, paid search, direct mail, offline purchases, physical visits and more. It is critically important to be able to track movement across platforms to more accurately understand consumers’ Path to Purchase.

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Digital: The disparate mobile environments are not a problem for Barometric because its best-in-class Probabilistic+ technology is used to stitch app to mobile web identities together into
one unified device.
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Physical Visit: Barometric has partnered with location data providers at scale which allows us to create foot-traffic reporting and lift studies for most points of interest in the U.S.! Accurately determine if your ads result in increased traffic to your brick and mortar business.
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Commerce: Barometric has partnered with Commerce Signals and other purchase-level data providers to see the impact of your ad exposures on actual sales both in store and online.