Barometric is a powerful one-pixel solution offering advertisers actionable, unified, cross-environment insights and analysis in the form of easily-understood reporting. Powered by the most advanced cross-environment measurement platform in media today, we attribute exposures from any environment to both online and offline conversions. Barometric is the only technology platform capable of collecting data points across all environments — such as web, app, rich media, video, direct mail, TV, social and more — and matching these multiple IDs to a single user, resulting in superior attribution.
Utilizing a proprietary ID bridging technology, Barometric tracks digital media engagements and conversions across all environments - mobile, desktop, email, paid search, direct mail, offline purchases, physical visits and more. It is critically important to be able to track movement across platforms to more accurately understand consumers’ Path to Purchase.