The Single Pixel Solution

Barometric uses 25 billion consumer signals per day to understand who your consumers are across every device and where they convert across any environment.

The Single Pixel Solution

Barometric's smart pixel gathers metrics across multiple indicators
including cross device conversion, viewability, fraud, demographics,
site transparency, reach and frequency and more.

Identify consumer identity
across pretty much every device.
Identify consumer identity across
conversion environments like
physical, mobile, purchase and
many more
Be capable of collecting many
metrics: impression, click, viewability,
fraud, domain level, reach and
frequency, sales data, visit data etc.
Algorithmically unify metrics to
provide clear indexing of media
partner value in campaign flight.
Simple understanding of
metrics that allow action
in real time for media efficiency.

The Household Revolution

Our postal-based device graph is created from the most
comprehensive list of mailing addresses in the industry.

This lets us stitch together people and their devices into households with an actual physical address. We can put over 90 million pins into a map of the U.S. with "Barometric Verified" homes.

Decisions are often made on a household level—Dad sees an ad on his phone but mom makes the purchase. Whereas other tracking would miss this entirely, we see the intra-household steps leading to this purchase.

Media Channels We Measure

A combination of Impression Tracking Pixels,
Click Trackers & the Barometric SDK

Mobile App
Mobile Web
Desktop
Email
Paid Search
Social (Post Click)
TV
OTT
OOH
Radio (Coming in 2018)

Exposure Environments We Measure

A combination of Barometric Certified Partners
and Proprietary Device Graph

Mobile App
Mobile Web
Desktop Web
CPG Purchase
Auto Purchase

Features

We provide unified measurement by tracking the multi-
channel, multi-exposure, and multi-metric environment
with both transparency and accountability

Far-reaching
We track 100 million U.S. households anchored
by the industry’s best postal device graph.
The Big Picture
We offer a simple way to measure more metrics than
any other solution in market. One pixel. Infinite insights.
High-quality Data
We tie together 170 million users, 700 million devices,
and billions of data points into a living breathing
database-device graph.
Always Transparent
We have introduced the first pixel that provides
fraud, viewability, and domain transparency.
Simple to Begin
Set one pixel on your media,
and you are ready to go.

The Dashboard

Barometric exposes actionable insights in real-time. This
allows platform users to make optimizations during the
life of a campaign, all in a simple, digestible format

Path to Goal Report
Identify Consumer Identity across devices
Identify Consumer Identity across devices
Identify Consumer Identity across conversion environments
Digital, mobile, physical visit, purchase.
Be capable of collecting many metrics:
impression, click, viewability, fraud, domain level, reach and frequency, sales data, visit data etc.
Be capable of algorithmically unifying these metrics to provide clear indexing of media