The advertisers and publishers with whom we work insert a small bit of computer code on their websites or within their digital ads. This code directs a user’s web browser to contact Barometric’s servers, record non-personal information conveyed by the user’s browser, including but not limited to browser type, Internet service provider, IP address, a cookie containing a unique ID number, the website or ad you have visited or accessed, and whether (and/or to what extent) you responded to an ad.
We analyze the effectiveness of digital (mobile and desktop) advertisements on behalf of our advertiser and agency clients. We accomplish this by corresponding individual ad engagement data (i.e., ad clicks, video completions, rich media engagement, or any other advertiser KPI) with relevant non-PII characteristics about the User and the publication that the User has visited, such as the time of day, content on the site or app, latitude/longitude of the User, carrier network, type of mobile device/mobile browser, IP address, as well as other data provided through our Partners. In other words, although we may identify a User based on certain demographic or non personally identifiable information about the User (e.g., New York user, with iPhone 5 between the ages of 35 and 50), we do not know – nor do we seek to know — who that user is, or any information that would allow us to identify who the User is.
Currently we obtain certain device IDs (Android Advertising ID, Apple IDFA) in some cases to verify a User election, such as a User-requested app install request. In those cases we obtain the device ID not to track the User, but rather to substantiate for our advertiser clients whether the User installed the app.
Barometric does not currently use or seek to obtain information about a User’s browsing history (i.e, web sites visited) or Web-based purchasing history. In addition, we will not use a User’s current GPS geographic location to target an ad unless we or one of our data or inventory Partners have previously obtained permission to do so. Because we do not have a nexus with a User before the User generates a specific bid request, we rely on inventory partners to adhere to contractual requirements and applicable regulatory and self-regulatory guidelines, including any requirements related to obtaining User consent to access the User’s geographic location.
Data collected by the Barometric Service is only retained in an aggregated or anonymized form after 180 days, so that information about an individual User cannot be retrieved. For example, impression level data (“click data”) is not tied back to any specific user. All the data we hold is protected by multiple layers of physical, electronic and administrative safeguards, to secure it against accidental, unauthorized or unlawful access, use, modification, disclosure, loss or destruction.
From time-to-time we may share the aggregated, non-individualized, data we hold with Publishers and Networks for reporting and accounting purposes, as well as other unaffiliated third parties for various purposes such as statistical or educational analysis. In these cases we work with organizations we believe to have appropriate safeguards in place to protect data at the levels we require. In situations where we are obligated by law, we may also disclose information in order to investigate, prevent or take action regarding suspected or actual prohibited activities, included but not limited to, fraud and situations involving potential threats to the physical safety of any person.
Our clients are corporate organizations and businesses and our services are not directed at or developed for persons under the age of 13.
We also take various steps to ensure compliance with the federal Children’s Online Privacy Protection Act (COPPA) as well as voluntary industry frameworks such as the Children’s Advertising Review Unit (CARU), administered by the Council of Better Business Bureau’s, Inc., including the following:
Otherwise, we do not collect or use information intended to identify the age of a given User. If we do, unexpectedly, obtain information that a given User is under age 13 we will delete such information.
Barometric takes protection of private information (PII) very seriously. To ensure that Barometric is following the European Union’s GDPR requirements, we do not save personal information - including but not limited to - cookie IDs, device IDs and IP addresses from any device inside the EU. Barometric identifies the location of a device by using publicly available IP to geography databases. Barometric will still record the action (impression, click, conversion, etc.) within our system, but it will not include any values that the EU deems as PII.
If you do not want Barometric to collect data related to your engagement with our Advertisers’ digital ads, you may take the following steps:
Our corporate Web site located at barometric.com permits Site visitors to solicit services or ask a question, which includes the Site visitor providing his or her name and email address. If you chose to provide us with PII, we may use this for general marketing purposes and to notify you about information about our products and services. If we do collect PII, we will not share or sell such information to any third party.