Barometric® In The News
Barometric® Unveils Expanded Cross-Environment Media Tracking and Attribution Solution
Effectively measures more media and conversion environments than any other single platform
Digiday named AdTheorent’s Barometric the Best Mobile (& Web) Analytics Platform!
Best Mobile (& Web) Analytics Platform WINNER: Barometric
Frost & Sullivan Applauds AdTheorent’s Exceptional Growth in the Digital Advertising Industry
AdTheorent has demonstrated a keen focus on value-driven innovation: developing data-driven technologies and enhancing operational efficiencies for its client partner
PadSquad partners with AdTheorent to utilise Barometric attribution and tracking solution for mobile campaigns
As part of the agreement, PadSquad will use AdTheorent’s Barometric solution to track cross-environment and attribution data.
AdTheorent Launches Barometric as a Hosted Service for Managing Cross-Environment Tracking
AdTheorent, a leading data-focused predictive digital advertising company, announced the availability of its solution, Barometric for agencies and brands.
Ad Tech Firm AdTheorent Launches Public Version Of Its Internal Attribution System
Called Barometric, the service uses street addresses of homes as the consistent ID across devices and into physical retailers.
Why Measuring the Impact of Digital Ads on Retail Foot Traffic Is One of Tech’s Hottest Areas
AdTheorent, meanwhile, is pitching its Barometric system as licensed software that agencies and brands can use in-house to track digital ads.
AdTheorent® Launches Barometric® a Fully Hosted and Managed Cross-Environment Tracking and Attribution Solution for Marketers
Barometric solves the problem that marketers face while navigating the fragmented landscape of digital ad solutions.
Curing Marketers’ Attribution Addiction
If you’re jonesing for accurate cross-channel attribution, we’ve got your fix right here.
AdTheorent Nabs Innovation Award for Barometric Cross-Platform Attribution and Analytics Tech
The company, whose data-driven predictive solutions are transforming mobile advertising, received a Direct Marketing Association (DMA) Innovation Award for its cross-platform attribution and analytics solution, called “Barometric.”
DMA Innovation Award Winner
AdTheorent, Inc., a technology company whose data-driven predictive solutions are transforming mobile advertising, today announced that its cross-platform attribution and analytics solution, Barometric®, received a DMA Innovation Award.